Getting readers to come to your blog is only half the story when it comes to building your audience - you also want to keep them there exploring all your great content. One easy way to do this is by adding a Spotlight module to highlight some of your recent posts.
For most Typepad design themes, the Spotlight module will appear in the sidebar. However, if you're using a theme from the Nimble Design Lab with a one or two-column layout, an additional option is available to you - the Spotlight module can be placed directly under your posts and will appear in that location both on the main page and on archive pages. Blog visitors don't always look closely at sidebar content, but having the Spotlight module right under your posts means they'll see it as they finish reading. If they enjoyed your post and want to read more of what you have to say, there it is right in front of them! To set this up for your one or two-column Design Lab theme, head to the Design > Content page and add a Spotlight module:
When you add the Spotlight module, you'll see a pop-up window where you can configure how you want the spotlighted posts to appear:
If you post a lot of photos to your blog, we recommend choosing the option to display a thumbnail image for each post - pictures catch the eye a lot more than text does. After you've configured the options you want and save them, the Spotlight module will be added to the sidebar as usual. Bloggers using a one or two-column Design Lab theme will see an additional option on the Content page, however. Under the representation of the main content column, you'll see an area labeled "Drop Spotlight Posts Below". Drag and drop the module to this area and you should see it settle in under the notice:
Go ahead and save your changes on the Content page and the Spotlight module will now appear on your published blog right below your posts. If you realize you need to tweak how it looks, go back to the Content page and click the pencil icon on the module to open the pop-up window with the configuration options again. A well-configured Spotlight module provides an eye-catching display drawing readers further into your blog, as shown in the example below.
You can also see the Spotlight module used in the main content column right here on Everything Typepad! Just scroll towards the bottom of the page. If you like what you see, why not log in right now and head to Design > Content to add the Spotlight module to your blog? And if you're already using the Spotlight module on your blog, let us know in the comments how you like it.