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Posts from November 2019

Featured Shop: Zabar's

Zabar's is a New York City gourmet market located on the Upper West Side which has been a family staple for 80 years. With the busiest deli counter in town, people come from all over to grab a "lox and a schmear" (bagel with lox and cream cheese), smoked fish, cheese, fresh bakery, delicious coffee, and much more. If you can't visit in person, they ship nationwide! Visit www.zabars.com and check out their gift basket options for the foodies in your life, or follow one of their recipes they share on their blog for inspiration. 

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Featured Shop: Positively Present

Positively Present

Positively Present shares insight and tools needed to live a positive life with more awareness and self-love.  This can be achieved, even in a hectic time like the Holidays! If you are looking for ways to grow in personal development, you can start by purchasing one of these books from their online bookstore and start living in the present.

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2019: An Early Guide To The Shopping Holidays

2019 Holiday Banner

The holidays are coming. While you are getting your home ready for friends and family, think about your plans for your blog. You can give your blog a new look for the holidays and start planning your holiday promotions. Being prepared will make the holidays go by smoother. 

Dates

The main shopping holidays to start planning for: 

Thanksgiving Thursday, Nov 28th
Black Friday, Nov 29th
Small Business Saturday, Nov 30th
Cyber Monday, Dec 2nd
Giving Tuesday, Dec 3rd
Hanukkah Begins Dec 22th
Hanukkah Ends Dec 30th
Christmas Eve, Dec 24th
Christmas Day, Dec 25th
Kwanzaa Begins Dec 26th
Kwanzaa Ends Jan 1st
New Year's Day, Jan 1st

These are the main holidays that US customers expect to find promotions for. Use that to your advantage. These holidays encourage people to purchase gifts for their loved ones. 

You should have a plan for an overall promotion and each shopping holiday should have its own version of the promotion. If you are blogging for business, we recommend you take the time to think out a Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday strategy. These are the main shopping days readers plan for. Letting readers know you will be providing deals during these holidays will help them plan their shopping strategy.

Organizations to help you prepare

This is a one stop post to help you get started on your strategy. We did the research for you and prepared a list of places to start. Their websites are full of information that can help guide your holiday strategy. 

Small Business Saturday  Giving Tuesday

How to participate in Small Business Saturday

Create Material for your Small Business Saturday Promotions

Giving Tuesday Blog

Giving Tuesday's Tool Kit

Typepad Constant Contact

Call To Action Button

Pre-Schedule Posts

Constant Contacts Holiday Blog

Constant Contact Holiday Help

Hashtags

Hashtags are a great way to get found through social media. We have gathered a list of all the hashtags we could find for each of the shopping holidays and put them in an easy to read infographic for you to use! Use them along with your branded hashtags to help  promote your blog and deals. 

Holidaypromotions2019 (1)

You will feel relieved after all the planning is done and you can sit back and relax during this holiday season. What promotion strategies have worked for you in the past? What has not worked? What is your go to source to help get ideas for the coming shopping holidays? Share with your fellow Typepad Bloggers in the comments below! 


Seen On Typepad: We Learn From Adversity

Seen On Typepad

Seen on Typepad highlights new and interesting posts from our community of Typepad bloggers, enjoy!

We Learn From AdversityFrom Jane Redfern

I once rode a beautiful but challenging horse around a track at an outdoor school. I knew it was a very difficult horse to ride and that it was very sensitive and easily spooked. The track was in a circle and was bordered by an 8ft broadleaf hedge with a gap a few metres wide for access. Unfortunately, as I was riding around the track some people suddenly appeared in the opening laughing and making a lot of noise.
>>Read more at Jane Redfern


Featured Shop: Gooseberry Patch

image from www.gooseberrypatch.com

Gooseberry Patch was founded in 1984 by two moms, Vickie Hutchins and Jo Ann Martin, as a means to share what they love to do as they stay home with their children. Now, they are known for their collection of family-friendly, community-style cookbooks. Each book is created with today's time-strapped, budget-conscious families in mind and filled with recipes shared by cooks all across the country. Pick up a book for the cooking enthusiast in your life!

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Featured Shop: Elephantine & Mignon

 

 

Rachel Ball is owner of the blog, Elephantine. She is the owner of two online shops, the first of which is Elephantine (same as her blog), which features gorgeous handmade, minimalist jewelry, perfect for anyone who loves modern design. Her second shop, Mignon, includes lovely gift ideas for the home, stationery, and accessories.

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