Posts categorized "Blogging Business" Feed

Quickly Create Your Store With Ecwid

Quickly Create Your Store With Ecwid

We've integrated Ecwid! A popular e-commerce platform, Ecwid offers multiple plans for all sizes of businesses. You can get started with any plan (even free!) to launch your shop and, what's more, we've made it super simple to integrate it into your Typepad blog. Join our Beta team to get early access to Ecwid.

Now, let's go through the process together.

To get started, you'll need to create an Ecwid account, which you can begin by browsing to Blog > Settings > Ecwid. Click on Create your own store at Ecwid to be redirected and start the process.

Ecwid Store

The Ecwid login page will show in a new browser tab. Select Create new Ecwid account to start your new account. First, you'll be asked to enter your name, email address, and password. Your email address will be used as your username.  Now, there are 4 steps to finish setting up your Ecwid account. 

Step 1: Give your store a name, select your country, and currency. 

Step 1 store name

Step 2: Enter your business' physical address. If you don't have a company address yet, please enter an address from where you'll be shipping your orders. 

Step 3: Tell Ecwid about yourself. They want to know about your experience selling products, what type of product you're selling, and if you're selling for someone else. 

Step 3 Tell us about yourself

Step 4: Tell Ecwid about your website. They want to know if you have a website and with which service. Currently, Typepad is not listed. You can select Other, then enter Typepad into the box. 

Congratulations! You've created your Ecwid account. Now you'll need to add your products into Ecwid. 

In Ecwid, you will see a To-Do list. Part of the To-Do list is adding your product to your account. Click on Add your products or services and follow their instructions. Once you are done adding your products you're ready to add your store to your blog.

Ecwid Todo list

Click on the Dashboard link of your Ecwid account. At the bottom of the page you'll find your Store ID. Copy this number to be used in Typepad. 

In your Typepad account, go back to the Ecwid section (Blog > Settings > Ecwid). Under Already an Ecwid user? paste in your Store Id and click on Save Changes. 

Next, click on Create Store Page in my Blog. Typepad will create a page for you titled Store. You can add text to tell people more about what you're selling.

NOTE: You won't see the products you added on the Compose Page or Preview, only when you publish the page. 

Share your store on your blog by adding it to your navigation bar or sidebar with a fun image. 

Now that you've created and integrated your store, share the link with us in the comments! We'd love to see (and maybe purchase) what you're selling!


Verify Your Blog With Pinterest

Verify Pinterest

Pinterest is a popular social media platform. If you're familiar with Pinterest, you've likely spent an afternoon or more (we won't judge) dreaming about and pinning future projects. If you're on Pinterest, take a moment and make sure your blog is verified.

Not on Pinterest, what are you waiting for? Create your Pinterest Business account today. Once your account is set up, easily share it with your readers by adding a board or your profile to your blog sidebar. Make it easy for readers to share your posts on their Pinterest boards by adding a Save button to your images. When you verify your blog with Pinterest you get access to more analytics to inform your strategy on Pinterest. A verified blog also shows a small globe icon that appears next to your URL on your Pinterest profile. Readers can be assured they're viewing pins from a reliable source. 

There're two ways to verify your blog with Pinterest: add HTML tags; or upload an HTML file. Today we'll walk you through how to verify your blog each way. 

Log into your Pinterest Business account, click on the down arrow on the top right. Then click on Settings. 

Pinterest Step 1 Settings

Now click on the Claim tab. Under Claim your website, enter your  blog domain. Don't enter the www, only your domain like in their example.

Step 2 ClaimIn the pop-up you're given the option to Add HTML tags or upload an HTML file. Below you'll see the steps for both options.

Pinterest Step 3 Select OptionsAdd HTML Tags

Select Add HTML and some code will show up in a box. Copy the code and add it to your Head module in Typepad. You need the unlimited plan or higher to have access to the Head module.

In a new tab, log into your Typepad account. Click on the Blogs tab, then the name of the blog. Select the Design tab, then Head on the left. Paste in your code from Pinterest and click on Save Changes. 

Now go back to Pinterest and click on the red Next button. The next pop-up will confirm you have added the code to your head module. Click on Submit. 

Pinterest Step 4 Submit message

Now Pinterest will review your blog and email you once it's approved. This can take up to 24 hours. 

Upload HTML File

Select Upload HTML file and then click on Download. 

Pinterest Step 5 Download

Save the file to your computer. Don't change the name or anything about the file. We recommend you save it to your desktop so you can easily find it. 

Open a new tab and log into your Typepad account. In Typepad go to Library > File manager. What you do next will depend on your domain. If you are using your example.typepad.com URL you will upload the file to your Home folder. The Home folder is the default folder when you go to the File Manager. On the top right, click on Choose file and select the Pinterest file from your computer. Then click on upload. 

If you have a domain mapped to your blog, you want to add the Pinterest file to the blog folder. From File Manager, click on the specific blog folder, then upload the Pinterest file to that folder. 

Pro Tip: Not sure what blog folder to look for? Click on Blogs > Name of blog > Settings. Next to Blog Folder you will see the name of the folder. This is the folder name you're looking for under File Manager. 

In Pinterest, click on the Next button and then Submit to claim your blog with Pinterest. Pinterest will review your blog and email you once it's approved. This can take up to 24 hours

Once your blog is claimed you will see a green check-mark next to the domain in Pinterest

Pinterest Step 6 ClaimedNow you're verified with Pinterest! We'd love to see how you're using Pinterest, so drop your Pinterest board links in the comments below.


Get Started With Amazon Associates

Get Started With Amazon Associate

Now that you have been blogging for a while, you may be wondering "what's the next step?" You work hard to create amazing content, joining Amazon's Associate program is a great way to monetize that content. You can easily start an account and generate code to add to your blog.

Amazon's Associates program is a referral program. When a reader clicks on an Amazon link from your blog, you get a percentage of what they purchase in the next 24 hours. Let’s go over creating your Amazon Associates account. 

Join Amazon Associates Program

From the Amazon Associates homepage you can click on Join Now for Free to either log into your existing Amazon account or create a new account. 

Join Amazon Associate

Set-up Your Amazon Associates Account

Amazon will ask for your personal information. Add your name, mailing address and phone number. If you already have an account, you will see your information there. 

Step 1 Account Information
Add Your Blog URL

Amazon needs to know where you are on the web. Add the URL to your blog along with any social media sites (they only accept Facebook, Instagram, Twitter, YouTube, and Twitch.tv). If you have a mapped domain, add your mapped domain and your Typepad URL. Once you click on next, you will need to confirm your blog is not directed to anyone 13 years or younger. This is to be compliant with Children's Online Privacy Protection Rule ("COPPA").

Step 2 Your website

Set-up Profile

Here you can tell Amazon about your blog. What is your blog about? How do you drive traffic to your blog? How many unique views do you receive each month? Most of these questions are answered with multiple choice answers or picking from a drop down menu. You will need to accept their terms of service and then click Finished. 

Payment and Tax information

Tell Amazon how you would like to be paid. You can get a direct deposit after you have earned $10, an Amazon gift card after you earned $10, or have a check mailed to you after you earned $100. If you are unsure how you want to get paid or need to gather information you can skip this part. 

Next, you can add your tax information. You can set it up as an individual or as a business. If you select individual, you will need to add your full name and SSN/ITIN number. If you select business, you will need to select a Federal Tax Classification and add your EIN. 

Congratulations! You've created your Amazon Associates account. At first you are under their Application Review Process. You have 180 days to generate at least 3 sales to continue with your account. Amazon offers several ways to generate sales. Something we will go over in our next post!

 


Support A Cause With Your Blog - GoFundMe And Kickstarter

Support_cause1

If there is a charity or fundraiser you feel really passionate about, are you using your blog to share this with your readers?  Many websites offer an "embed" option to share information from their site to yours.  GoFundMe and Kickstarter include an Embed option to share their fundraisers to other places besides social media accounts. 

NOTE: Because you are dealing with a third-party script, it is recommended that you complete your blog draft first and then proceed to insert your script last, just as you're ready to schedule or publish your post.

Locate the "Share" button on the GoFundMe or Kickstarter page and select "Embed", this will direct you to a pop-up window where you can customize the appearance of your makeshift fundraising widget.

Embed Code From GoFundMe
Embed Code from GoFundMe
Kickstarter
Embed Code from Kickstarter

The code is generated for you, all you need to do is copy and paste it into your blog post. It's very easy to embed HTML code into your post using the HTML editor tab on the Compose Page. In your draft, switch to the HTML tab.

Html_tab

We do not recommend switching back to the Rich Text editor as this type of editor does not read javascript and you will not see the fundraising widget appear on the Compose page but it will appear if you click the Preview button. Just make sure you copy and paste the embed code entirely with all its closing tags to ensure it will display properly.

 


Get Your Account In Order!

Get your Account in Order!

You set up your account information when you start your Typepad account, that may have been ages ago. Take a few moments to make sure your account information is up-to-date. 

To update your information, click on the Account tab on the top right. 

Account Tab Final

Name and Email Address

Make sure the correct owner's name is on the account. The name shows up when you create a ticket and helps us know who we're speaking with. 

Your email address is also your username. Your blog may be a personal blog, make sure it uses an email address you will always have access to. Don't use a company email address in case you change jobs and don't have access to that address anymore.  If you are blogging for a company, use a common email address for that company, like info@yourdoamain.com or typepad@yourdomain.com. This way, if the person who is blogging leaves the company, you can still access the account and get important information. 

If you change the email address on the account, we'll send you an email at the new address. This is to verify the email address is valid. Click on the link in the email to verify the change. If you don't click on the link, the change won't be made. Keep in mind, once you update the email address, your username will change too. 

Don't give your login information to anyone. If someone needs access to the account to blog, create a junior or guest author account for them. 

Password

Only you need to know your password. If at any time you believe your account is compromised in any way, you want to update your password. You can do it here, under the Account tab or if you don't have access to your account, you can use the Forgot Password link from the login page

Creating a secure password can be hard. It has to be easy for you to remember, but hard for bad guys to guess. Check out our guide Creating a Secure Password: the Do's and Do Not's to get some great ideas on how to create a secure password. 

Security Questions

Security Questions are very important for account access. If you ever need help getting access to your account, we'll ask you to answer your security questions. If you don't have your security questions set up or don't know the answer, you'll need your billing information to gain access to your account. 

As with your password, you want to make sure your security question answers are something you will think of but bad guys will not. We have a great guide, How To Create Secure Security Questions, to help you come up with great secure question and answer combos.

Language and Timezone

Typepad allows you to pick the language for your account. Select a language that you're most comfortable with. We have a verity of languages for you to choose from. This will make navigating in Typepad easier for those that don't speak English. There will be some areas that have not been translated. If you are having trouble reading areas of Typepad or have questions; you can reach out to us or use Google Translate to decipher the text. This applies to your Typepad account only. You can type in any language for your blog posts. 

When scheduling your posts, it is important to make sure your time zone is correct. 3PM Eastern time is very different than 3PM Pacific time. If the time zone is wrong, the post will not publish as scheduled and the wrong time can show at the bottom of your published posts.

Join our Beta Team

We're continually updating and adding new features to Typepad. Once we're done testing something new, we release it to our beta team for real world testing. If you're part of our beta team you can have access to these features before anyone else. You don't have to use a feature if you don't need it. If you do use a feature, please provide your feedback or any issues you have. We can then look into your experience and make further updates. This testing is important to us because everyone uses their account in a unique way. Having you try out these new features helps us test in ways we may not of thought of. 

Once you're done updating your Typepad account, take a moment and update other programs you use to blog. 


5 Ways To Clean Up Your Blog

5 Ways To Clean Up Your Blog

The spring cleaning season is here. You may be focused on cleaning your home or personal goals, but don't forget to give your blog some attention. It may be overwhelming to think about cleaning up your blog. Never fear! We have a great checklist to get you started!

CheckmarkNew Theme

Can your blog be read on a phone? If you're not sure, take a moment to check. We can wait... 

Was it hard to view your text? If you find it hard, your readers will too. We recommend you update your theme to one of our responsive options. You can select one of our customizable Design Lab themes or our new Featured Cards theme. Our Design Lab themes, the Design Lab builder, and Featured Cards are all great options.

Our Design Lab themes allow you to customize your blog by choosing your own colors, fonts, and more for each section. Below we have some themes for you to choose. Find one that fits your style, then customize it to make it your own. 

 

We have recently added Featured Cards to our themes. This theme is mobile friendly and has a very modern look. Your blog posts will show as a Magazine-inspired layout. 

Featured Cards

Quick tip: Create a test blog to select and customize your new theme. Once it's perfect, you can apply it to your original blog.

CheckmarkCheck Your Links

When was the last time you clicked through your blog? Are all your links still going to relevant information? Take the time and click on all the links of your blog and make sure they are going to their intended destination. Here is a list of places to check: 

  1. Navigation Bar
  2. Social Media icons or links
  3. Any links on your sidebar
  4. Links in footer

Keep a list of what needs to be changed. The first place to start updating links is on your Design tab. Under Content, you will see all of the modules that you can edit. Click on the pencil to update the module with new links. If your link is in a Typelist, click on My Library then Typelist. 

If you recently mapped your domain, make sure to take a moment and check all to make sure they are using your new domain

CheckmarkDoes Your Custom Domain Work Without WWW 

More and more people are dropping the www when they type your domain into an address bar. You want to make sure if a reader doesn't use www, it will still forward to your blog. To check if your forward works, we recommend you use a browser that you don't normally use or use a different computer. Type in your domain without the www and click enter. 

Does your blog show up? If it does, great! Your forward is working great and no need for further steps. 

If the blog doesn't show up, you will need to check your registrar settings and forward the non-www version of your domain to the www version. 

CheckmarkBanners And Logos

Canva and PicmonkeyWhen was the last time you looked at your logo or banner? Does it need to be updated or do you need a new one? Now is a great time to review your logo and banner and make sure it fits your blogs' brand.

If you want to design a new one, we recommend checking out Canva or PicMonkey. Both are paid services, but they offer free trials for you to utilize. You can see examples to help inspire you. Customize the templates provided or make your own. 

Free Image SitesWhen looking for images to use in your logo or banner, you do not want to grab any old image off of Google. You want to use an image that is free for you to use. There are many free image sites out there that offer Creative Common License images for you to use on your blog. You can search by keywords and use the one that works best for you. Some that Typepad uses are Pexels, Unsplash, Pixabay. There are many more royalty-free and free stock images sites available. Take a look and see what you can find. 

If designs are not your thing, you can hire someone to create a logo for you. Typepad's design team can create a custom banner for your blog. We can take an existing logo or design you have and update it. Outside of Typepad, two of the most popular are Upwork and Fiverr. Many design professionals are on these sites and can work with you to create a banner for your blog or a new logo to help stand out. They make it easy to find someone, collaborate with them, then pay them for their services. 

CheckmarkUpdate Your About Page

Your readers are curious about the person behind the blog. Your focus may have changed since starting your blog. Update your About page to include any new information to share with your readers who you are and what the blog is about.

Some information to consider for your About Page: 

  1. Contact info. How can people contact you about your blog?
  2. Include links to all your social media sites. The Other Accounts feature will allow you to link to social media sites on your blog and your About Me page. 
  3. What is the blog about? Create a short summary of what readers can learn from your blog.
  4. How/why did you get started blogging? Are you an expert in the field or do you want to share your experiences? Are there others helping you with the blog? Who are they?
  5. Are there any important milestones or interesting facts about your blog? Was it featured in any well known publications?

CheckmarkMeta Keywords And Description

Your meta keywords and meta description are used by search engines to classify and describe your blog content. As you start blogging your message can evolve. Make sure the content you're blogging about is represented in the meta data. 

The meta keywords help search engines know what your blog is about. You want to add keywords and phrases that describe what information is found in your blog. You want to use long-tail phrases as that is what people tend to use to search. 

For example: What to cook vegan for dinner, How to cook vegan meals, How to find vegan restaurants,  Find vegan recipes, Vegan, Cooking, Vegan Food, Cook Vegan

The meta description is what shows under the search engine results. It is a brief description of  your blog. The primary goal of your meta description is to showcase the value of your blog and to encourage searchers to click. It can be any length, but Google tends to truncate after 160 characters. It should be written in your blogging tone and voice. Include your meta keywords in a natural conversational way. 

If you are thinking to yourself "when will I have time to do all this?" We are here to help! Our Design Team offers a Tune-Up service to review your blog, identify areas that could use improvement, and then make all the changes for you. 

After you have cleaned your blog, post a link in the comments. We would love to see your new and improved blog! 


Typepad Interviews TaxProf Blog

TaxProf Blog Interview

With tax season just around the corner we thought it would be great to interview one of our prolific tax bloggers Paul L. Caron, Professor of Law and Dean at Pepperdine Caruso School of Law.  TaxProf Blog is a very popular tax blog, Dean Caron uses his years of knowledge of taxes to give insight into the latest news. He took a few moments to share with us (and our readers) his blogs and his thoughts about Typepad. 

Can you tell us about yourself and your blog? Is it just you writing your blog or do you have a team that helps? 

I am a former law school tax professor and am now a law school dean. I started TaxProf Blog on April 15 (appropriately for a tax blog), 2004. I do the blog myself, with several law professors contributing items every week.

Why did you start your blog? Can you tell us the back story to TaxProf? 

It was the outgrowth of an email listserv I created for over 300 tax law professors on April 15, 1995. The listserv and blog have helped create a vibrant community of tax professors who share information and ideas about teaching and research.

Scheduling your post is a great way to stay ahead of posting. Learn how to do it here. 

What is your process for writing a blog post?

I do most of my posts over the weekend and schedule them for publication during the week, so blogging does not interfere with my job as dean.

How do you find fresh topics to write about?

About 1/3 of the content comes over the transom from folks; the other 2/3 comes from various feeds with tax and legal education information.

What is the funniest thing that has happened to your blog?

My wife was on a bus going to work and a guy overheard her talking with a friend about my blog. He introduced himself and said he worked for the IRS and follows my blog.

What is your favorite feature in Typepad?

The stability of the platform.

What other programs/software do you use to help with your blog?

RSS feeds from various sources.

What is the most important thing you have learned from blogging?

That it is not for everyone. I formed a network of over 50 blogs in other areas of law, but most of them have not taken off because the editors were not as committed to their blogs as I am to mine.

You have a few minutes, what is your go to tip about blogging?

Post, post, and post some more. A daily diet of posts help builds a following.

What blogs do you follow?

All of the leading tax and legal education blogs.

What is one goal for your blog in the next 6 months?

Continue to expand its reach (traffic).

Who or what inspires you to keep blogging? 

I feel I am making a real contribution to tax law and legal education.

With more people starting a blog, what is one piece of tax or legal advice would you give bloggers? 

Pay your taxes!

Thank you Dean Caron for taking the time to speak with us about your blog. We hope this interview will help with your goal. 

You can follow TaxProf Blog many different ways. To view new posts in your Typepad account, you can follow TaxProf Blog Typepad profile. New posts will show on your Typepad Dashboard under Recent Activity. You can also follow on Facebook, Twitter, Instagram, and Linkedin. If you like updates to show in your inbox, you can click on the Subscribe button on the top right of the page. 

 


Purchase your domain and save big!

Blog Domain Discount

Now that you have started your blogging journey, it's time to talk about purchasing a custom domain. When you first start your account, your blog will have a Typepad domain (example.typepad.com). This may not be memorable for your readers. Typepad makes it easy for you to purchase a custom domain and apply it to your blog. Once applied to the blog readers will be able to see your blog at the new domain.

We want to offer an amazing discount on popular, top-level domains. For the month of February you'll pay what we pay for all .com, .net, and .org domains! You can enjoy this discount when purchasing a new domain or renewing a current domain.

Top-Level Domains

.com
$11.99 now $8.89

.net
$12.71 now $12.01

.org
$12.71 now $10.99

To purchase a domain, click on the Account tab, then Domain Mapping. Type in your domain then select .com, .net, or .org from the drop-down. Click on Check Availability. You can purchase the domain if it's available. If not, try another version of the domain name.

Once the domain is purchased, you will need to apply it to the blog you want.

Already purchased your domain? Renew your domain and get this great deal. You can renew for up to 9 years to get the most out of this discount.

This pricing is only available until Saturday, February, 29th, 2020.

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New Year, New Blog Design!

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Make your blog stand out in the crowd with our

Design Services!

The new year calls for a new look. Our experienced design team is ready to give your blog the new look it needs for the new decade. Learn more about our services below and the limited time discounts.

Tune Up Service

Does your blog need some TLC? Our blog makeover will give it a fresh look, so you can attract more readers and connect with more like minded people.

Originally $349
Now $279
Tune Up Service Button

 

Power Launch

This is perfect for new bloggers! We do all the heavy lifting. All you have to focus on is creating great content.

Originally $349
Now $279
Power Launch Button

 

Custom Design

Have a unique idea for your blog design? Let us try to bring it to life. We will customize one of our designs and work hard to get it as close to your idea as possible.

Originally $200 an hour
Now $150 an hour
Custom Design Button

 

All discounts are good until Friday, January 31st, 2020. Not valid with any other design offer.

 


Cyber Monday Deals. Everyone Saves Money!

While you're shopping for great deals and discounts for friends and family, don't forget to save some money for yourself.
 
We are sharing discount codes for you to use with your account and to share with anyone who wants to start a new Typepad account.  Everyone can save money with Typepad.

Monthly and Yearly Discount

Save 25% when you prepay for one year!
Use discount code CYBERPADYEAR19 and receive 25% off when you pay for one year. Valid until Sunday, Dec 8th, 2019.

Save 50% for 3 months when you pay monthly!
Use discount code CYBERPADMONTH19 and receive 50% off your next 3 months. Valid until Sunday, Dec 8th, 2019.

*Discount cannot be used with any other discounts. Only available for Plus, Unlimited, or Premium Plans.

How to apply your discount code

From your dashboard, click on the Account tab, then go to Billing Info. Click on Update Payment Method and put in your discount code. Scroll down and save changes. This will apply the discount to your next yearly or monthly bill.

Don't see the box to enter your discount code? Let us know! Create a Help Ticket (Help > New Ticket or email support@typepad.com) and let us know what discount to add.

Discount for new Typepad bloggers

Are you on the fence about starting a blog? Let's sweeten the deal. You can use the following discount code while creating your new account. Current Typepad bloggers can also share this discount code with their readers. 

  • 30 day extended trial
  • 3 months free
  • No credit card needed until the trial period is over
  • Valid until Dec 31st 2019

Discount Code:
31F95F0A

How to create a Typepad account

Creating a new Typepad account is easy. Go to our Pricing Page and select the plan that works best for you.  Fill in your Personal Information and add the discount/promo code above. Now you can start blogging with Typepad.