Share More Links In Instagram With LinkTree

Share more links in Instagram with LinkTree

Lots of Typepad bloggers use Instagram to share images of their crafts or adventures. One downside to Instagram is you can’t add a link to your post. A common practice is to add "Link in bio" in your Instagram post. You can only have one link in your bio, if you add your blog link, readers would have to search your blog to find the post they want. That's not a great experience for your followers. 

LinkTree has a better idea! They provide you with one link to use in your bio that will take your viewers to a list of links you can easily customize. Add links to your blog, to current posts, to previous posts, to your store, and anywhere you want to share. Here's how the link looks on @everything_typepad's Instagram page. 

Everything Typepad Instagram

Create Your LinkTree Account

Go to https://linktr.ee/ and click on Sign Up. Enter in your email address, what you want your LinkTree handle to be, and your password. Next, they will ask for your name and to select 3 categories that will best describe your LinkTree. Last, you will be asked if you want the Free plan or the Pro plan. We recommend you start with the free plan. You can always update later if you feel you need more from LinkTree. With your account set up, you can customize your LinkTree page.

Linktree-reg
The next step is to add your links. From the Link tab, you can add links to your blog, your social media, and your latest posts. We recommend you limit the number of links to posts you have. You'll need to update your LinkTree page as you publish more posts. 

LinkTree Add A Link

Once your links are set, you can click on Appearance. Upload an image your viewers will recognize across all your platforms, like your logo. Next, you'll give your LinkTree a profile name and description. Keep your description short. You want viewers to focus on your links. LinkTree has some customized themes you can choose from. For complete customization, you do need to upgrade to their Pro plan. 

LinkTree Themes

Now that your LinkTree page is complete you are ready to add it to your Instagram profile. On the top right in LinkTree, you will see your page URL (https://linktr.ee/example) copy the link and go to Instagram to update your profile with your new LinkTree link. Now when viewers click on your LinkTree link, they can see a custom page with multiple links. Here's the LinkTree page for @everything_typepad. 

Everything Typepad LinkTree

LinkTree provides analytics for your links as well. In the free plan, you can see how many views and clicks above all your links. Scroll down to specific links to see how many clicks each link has received. If you need more information, you can upgrade to the Pro plan and view their advanced analytics

LinkTree Stats

What other Instagram tips or tricks do you use to stand out. Share them in the comments! 


Google Forms Is Great At Gathering Information From Your Readers

Google Forms

Collecting information from your readers doesn’t have to be hard. Google Forms is a great (and free) way to create a form your readers can fill out. There're all kinds of things you can do with your Google Form. Once you have it created you can easily add it to a post, page, or sidebar. 

To use Google Forms, you first need a Google account. If you don’t have one, it's easy to set up. Once your Google account is created, log into your Gmail account and click on the 9 dots (top right). Select Forms and your Form account will come up. 

Google Forms in account

Google offers a multitude of premade templates for you to select and customize. Look for a template that fits your needs or create one from scratch. 

Google Forms Templates


Google Forms QuestionsAdd Questions To Your Form

Google Forms allows you to add different types of questions to your form depending on the answer you want. To add a question, click on the Plus (+) sign on the right and a new question will be added to the bottom of your form. The questions types are Short Text, Paragraph, Multiple Choice, Check Box, Drop Down, or File Upload. 

You can also structure the question in different ways. You can have Linear Scale, Multiple-Choice Grid, or a Check Box Grid. These are great for ranking questions. 

Pro Tip: You can add more than questions to your form, you can add images and videos as well.

Add Sections

If you have a larger form for your readers, you can break it up into smaller sections. Each section will be on a separate page and can have as many questions as you need. 

Add a Section

Customize the Theme

Once you have your questions in order, you can customize the theme of your form. You can add colors to match your branding. Add a banner image to the form that includes your logo and a title for your form. 

Google Forms Themes

Form Best Practices

When creating your forms there're a few best practices to keep in mind.

Plan out your form. Make sure to plan out what information you want your readers to provide. Are they signing up for a newsletter or giving feedback on your blog or services? Be clear on what you want to get from the form. 

One theme at a time. Don’t try to do everything with one form. 

Only ask for information you will use. Readers may not want to fill out the form if you ask too many questions. It may feel personal and invasive to ask for a lot of personal information. 

Keep it short. Now one wants to spend all day filling out a form. You can let your readers know about how long it will take to fill out the form (ex: This form should take around 5 minutes to fill out. Enjoy!)

Test your questions. After you have created your form, give it to a friend or co-worker to fill out and ask for feedback. Sometimes a question that might seem clear to you, may be confusing to the reader. 

How To Add to Your Blog

Now that you have the perfect form you need to add it to your blog. We're going to focus on adding it to a post or a page and your sidebar. 

Get Your Embed Code

Once your form is completed in Google Forms, click on the purple Send button. You'll see different options to send your form, click on the Embed option (<>). Here you will see the embed code you need to copy. Before you copy, you can adjust the height and width of the form. If you plan on publishing on a blog post or page, you can leave the default width and height in place. If you want to add to your sidebar, change the width to be between 200 and 300 px wide (you don’t have to adjust the height). Once you have the correct width and height, copy your embed code. 

Large Embed Code

Post/Page

From the Compose page, click on the HTML tab. Paste in the code where you want it then click on Preview to view the form in your post.  If it looks great, click on Save Changes or Publish. 

Google Form code in Typepad

Sidebar

To add your form to your sidebar, click on the name of the blog, then the Design tab. Click on the Content tab, then add an Embed Your Own HTML module. In the pop-up, give your module a name and then paste in the embed code. Click on ok, then save changes. 

Using a link to your form

If you don’t want to display the form on your blog, you can always link to it in your sidebar. In Google Forms, click on the Send button then Link (looks like a chain). Here you'll see the URL to your form. You can create a custom image and use the Sidebar Image Module to insert an image and make it a clickable link.

Link in Sidebar Image Module

Results

In Google Forms, you can view your results by clicking on the name of the form on the main page then clicking on Responses. Here you will see the answers to all your questions. You can review the results as a summary, by questions, or by a person. This will let you drill down to find more specific information. 

Google Forms Results

Now that you know about Google Forms, how will you use it to learn more about your readers? What other programs do you use to learn more about your readers? Share with everyone in the comments. 


Create User-Friendly Permalink For Better SEO

Create User-Friendly Permalink For Better SEO

Did you know when you add a title to your blog post or page that Typepad uses it to make your permalink? While the title may be great for drawing attention to your post, it may not be the best for your URL. Today, we're going to walk through how to change your permalink (AKA slug) and discuss the benefits of changing it. 

Change Your Permalink

On the compose page, you'll see the permalink displayed under the title. The permalink contains your domain, the publish date, and your slug. When you choose to edit the permalink, you are editing the slug. 

Pro Tip: A slug is the part of a permalink that comes after the domain extension.

Slug ExampleWhy Change Your Permalink

As stated earlier, your title may not make the best permalink. Your permalink should be short, descriptive, and SEO-friendly. Let's review these recommendations together. 

Short 

Your slug should be around three to five keywords. Anything longer and it may become difficult for readers to remember the URL. The full permalink will also look more professional when you sharing it on social sites. 

Here is an example from Everything Typepad:

Post Title: Need New Pinterest Followers? Showcase Pinterest On Your Blog

Original URL: https://everything.typepad.com/blog/2021/03/need-new-pinterest-followers-showcase-pinterest-on-your-blog.html

Edited URLhttps://everything.typepad.com/blog/2021/03/add-pinterest-widget.html

You can see that we shorten the slug so it's easier to remember. 

Descriptive

Make sure your slug tells the reader exactly what they'll be reading about. You'll gain their trust when they see your link describes the information in your post.  

SEO Friendly

When thinking of a good slug, make sure to include SEO-friendly keywords. This helps Google and your readers know what the post is about and can approve your rankings. 

SEO SlugTips For Creating Your Slug

Use A Hyphen Between Words

When you enter the words for your slug, make sure to add a hyphen or underscore between them. If you don’t, Typepad will display an error when you attempt to save your new permalink, reminding you what is allowed in the slug. We advise using hyphens, but underscores work as well. 

Permalink Error

Edit Before You Publish

Edit the slug before you publish your post. If you have published your post and shared it with your readers, any edit will break the original post URL. This is a bad experience for your readers. 

Leave Out Function Words

When creating your slug, try to leave out function words as long as the slug still makes sense. Functions words include the, a, an, is, etc.

Don’t Use Punctuation

If you try to use punctuation in your slug, Typepad will give you an error reminding you to only use letters, numbers, hyphens, or underscores. 

Now that you know about editing your permalink, take the time with your next post to create a short, descriptive, SEO-friendly slug to improve reader's engagement and search engine ranking. You can use Google Analytics to help track your posts' views to compare older, unedited permalinks to your new, edited permalinks. 

Do you have any tips you use when customizing your permalinks? Let us know in the comments! 


Everything You Want To Know About Images For Your Blog

Everything You Want To Know About Images For Your Blog
Today, we are going to talk about the different file types, recommended image sizes, and image SEO.  What makes a great image for your blog? That’s an easy and complex question to answer. Your images are the supporting tools for your words. You want to make sure you provide the best images for your words. 

File Types

In Typepad, you can upload a JPEG, PNG, and GIF. Each file has different strengths and should be used in different instances. 
 
JPEG/JPG: Joint Photographic Experts Group
 
This format will allow you to display millions of colors. This is an excellent format for images with lots of colors and is complex. This file can be compressed into smaller files without losing its clarity. Smaller files have less impact on your blog's load time. This file is great for real-world images, images with complex colors, and if the image has shading light and dark. 
 
PNG: Portable Network Graphics 
 
This format is great for transparent images. It allows you to create a clear and crisp image that is transparent. You can place that image (like a logo) on top of other images or backgrounds. PNGs are also great for screenshots. The text is clearer and transitions between dark and light colors are crisper. 
 
GIF: Graphics Interchange Format
 
This format is used for animated images. They are like very short videos but in image form. These files are very large and should be used sparingly. They can cause longer load times for the page. If you want to find some great gifs, check out Giphy. Once you have selected to best GIF you can add it to your post

Image Size

The size of your image will depend on where you want to put your image. Images for the web are made up of pixels. These are very small squares that make up an image (if you zoom into an image, you can see them). When describing the size of an image, we use pixels (px).
 
When you insert an image into Typepad, we compress it so it will load quickly on your site. You want to make sure the image is larger than the area you are inserting so when it is compressed it will not lose any quality. We’re going to break down your blog into different sections and give you recommendations for image sizes. The examples shown are from a Design Lab theme, but this can be used as a guide for other themes. 

Banner Image

This image goes above your blog posts. It’s the images that can showcase your blog logo and name. You have two options, the banner can go the width of the blog area or the width of the browser. 
 
Recommend image size for a blog-width banner.
Width: 1140px       Height: 250px
 
Banner blog area width
 
Recommend image size for a browser-width banner.
Width: 1400px       Height: 250px
 
Banner browser area width

Sidebar


Profile Image exampleWhen selecting your blog's layout, you can add sidebars to either the left, right, or split on either side. The sidebar will appear on all blog posts and pages on your blog. The sidebar is a great place to display information about yourself, your blog, and your ads. We have a module called Sidebar Image that you can use to insert your images into the sidebar. 
 
When creating an image for your sidebar you want to make sure the width is correct. We recommend a width of 500px wide and an auto-adjusted height to keep the image proportional. If you want to create a profile image, we recommend 500px by 500px. 

Post/Page

When composing a blog post or page for your blog the size of the image you want to use depends on what you want the post to look like. We go over some popular image placements and the recommended sizes below. 
 
Header/Featured Image
 
A header or featured image is an image that appears before the text of your blog post. It can reiterate or enhance your post title. You see this in Everything Typepad blog posts. The image size recommended for your header/featured image is 1000px wide and 350px high. 
 
Banner Image for blog post
 
Infographic
 
Infographics are visual ways to provide information to your readers. You can add graphs and small text to present information to your readers. These will be larger image files so we recommend you use the JPG file format as it will be compressed to help it load faster. When designing your infographic we recommend keeping it between 600px to 1000px wide and no more than 1800 high (or long). These should provide basic points about a topic, if you want to expand on the points, write them out in the blog post. Check out how we've used an infographic in our post 25 Mobile Design Principles from Google
 
Wrapping Text Around an image
 
For smaller images, or if you want to reduce the space in your post, use our text-wrapping feature. This will wrap your text around an image. If the image is too large, you will have a small sliver of text next to your image and it will look out of place. If you want to wrap text around your image we recommend staying around 250px wide and keeping the height proportional. 
 
Aligned to right image
 
Full-Size Image
 
Full-size images are great ways to break up a large piece of text in your post with a large image. You can use this to showcase visual examples to better explain your idea or show off your images. We recommend the width of the image be around 1000px wide and an auto-adjusted height to remain proportional. 
 
Full image in post

Image SEO

Image SEO will help your images and posts be found in search engines. Here are some tips to help your images SEO and get your content found in search engines. 
 
Image Name
 
What is the image 73q7478303437.png about? If you don’t know neither will the search engines. Make sure to give your image a name anyone could understand. For example, name the image Me_at_Santa_Monica_Beach.png so search engines can pick out keywords from the name. 
 
You can rename the image before you upload it into your post or you can make the change in Typepad. From the Compose page, double click on the image. In the pop up you will see the name of the image in the Description box, you can update this box to be more SEO friendly. This will add the description to the image title and alt tag. 
 
Edit an image box
 
Describe The Image
 
Like you, search engines look for clues about an image in the text around it. Make sure the text around your image talks about the image or uses the same verbiage as the image name and alt tag. 
 
These helpful tips apply if you create images for your blog or find images from free image sites. If you find images from the internet, check out Blogger Beware - What You Need to Know about Using Images on Your Blog.   This shares tips on how to safely use images found on the web. 
 
Images are a great way to visually showcase your ideas and thoughts. What are some of your tips to help your image stand out? 

Need New Pinterest Followers? Showcase Pinterest On Your Blog

Need New Pinterest Followers_ Showcase Pinterest On Your Blog

Is your blog on Pinterest? Let your readers know by showcasing your Pinterest profile or a popular Pinterest board on your blog. Pinterest makes it very easy to create a widget to add to different areas of your blog. Let us show you how!

Creating your Pinterest Widget

Pinterest has a Widget Builder that allows you to customize their widget so it fits on your blog. You can showcase your Pinterest profile or a popular board.

Pinterest Tabs

First, you'll need to get your Pinterest profile or board URL. To get your profile URL, log into your Pinterest account and click on the profile image (top right). The URL that shows in the address bar is the URL to your profile page. If you want to get the URL to a popular board, click on the board from your profile, then copy the URL in the address bar.

Now you are ready to go to the Pinterest Widget Builder. Select Profile if you want to link to your Pinterest profile page or click on Board if you want to link to a popular board. Add the URL, then select how you want the widget to appear. 

Pinterest URL

Pinterest offers you different sizes to choose from. This allows you to create the widget that works best for your blog. If you want to fit the widget on your sidebar, select Square or Sidebar. 

Square: This will add a small square to your sidebar. It will show the first couple of pins on your profile or board.

Typepad Square Pinterest

 

Sidebar: This is longer than the square. It goes down the length of your sidebar. This widget is thinner than our sidebar and may look out of place in your blog. You can adjust the width of the widget by changing the width in the code. 

Code to look for: data-pin-board-width="150"

Change the 150 to make the board wider to fit your sidebar. The example below used "300".

Typepad Sidebar Pinterest

 

Header: This is a horizontal rectangle widget that would be great in the ad module in Design Lab themes. 

Typepad Header Pinterest

 

Create your own: If you know the exact size you want the widget to appear on your blog, you can enter the width you want the individual image pins, the width, and the height of the widget to add to your blog. 

Now that you have customized the widget, you'll see the code you can add to your blog. 

Add To Blog

With the code from Pinterest, it's time to add it to your Typepad blog. First, you need to add the pinit.js code to your head module. (Head module is only available to Unlimited plans and higher.)

Click on the Blogs tab, then the name of the blog. Click on the Design tab, then Head. Paste in the pinit.js code Pinterest provides then click on Save Changes. 

Head Module Code

Now you are ready to add the widget code to your sidebar. Click on the Design tab, then Content. Under Modules, select Embed Your Own HTML then click on Add This Module. Give the module a label (like Pinterest Widget) then paste in the code from Pinterest. Click on OK, then Save Changes. Now your profile or board will show on your blog. 

Pinterest Widget

Did you know you can also verify your website with Pinterest and add Pinterest icons to your images? Once you are done adding all things Pinterest to your blog, share it with us. We would love to see it! 


Easily Create A Book From Your Popular Blog

Easily Create A Book From Your Popular Blog

Writing a blog is no different than writing a book. There are many platforms that will take your blog and turn it into a book. Books can make great gifts for friends and family. We did a little research and found two platforms that you can use to easily create a book from your Typepad blog. 

Blog2Print

Blog2Print will log into your Typepad account and easily export your blog posts into their platform. When you click on Sign In, select Typepad and create your Blog2Print account. Once in Blog2Print, click on Get Started and select Typepad. 

Blog2Print Getting Started

Here you will add your Typepad username and password. Then you will see a list of all your blogs. Select the blog you want and customize your options. Click on Preview after you're done customizing. In the preview window, you can flip through each page to make sure it looks correct and select your book cover options. 

The Blog2Print pricing depends on how big you want your book to be, how many pages you want, and what you choose for the cover. 

Pixxibook

Pixxibook lets you enter your blog URL and they will grab all the posts from your blog. 

PixxiBook Add Your Blog

After they gather all your posts you can customize what is shown in the book. You can narrow it down by date or by category. Customize the cover of your book and add tweaks to how the posts are shown. On the right, you will see your total and when you are done, you can purchase your book. Pixxibook’s pricing is based on the number of pages in your blog. Once you are done, you can purchase and ship your blog around the world. 

Have you created a book from your blog? Tell us what program you used and if you would recommend it. 


Featured Category Post: an excellent new way to highlight categorized content!

Feat_cat_header

We're here to announce a brand new feature we're sure everyone will love! Now you can select a featured post for a specific category. 

Crowd  cheering for Typepad

When readers click to view a category page, they can see the featured post before the other posts in that category. Create an introductory post that explains more about the topic or information from a recent post you want to highlight.

Let's get started

First, make sure the post is added to a category. From the Compose page, under Categories, select the categories for your post. 

Categories

Next, scroll down to the Feature Post In Categories section and select the category you want the post to be featured in. 

Featured Post in Categories

Pro Tip: You can select more than one category to associate with the featured post.

Once you're done, you can save or publish the post. When you go to the category page, you'll see this post before the others in the category. 

Categories are a great way to help readers find the information they're looking for in one easy place. Don't forget to check back regularly, or keep an eye on our social media, for tips on how to make these featured posts stand out from one category to the next.

Have you created a featured post for your category page? Share it with us in the comments. 


Top 10 Everything Typepad Posts for 2020

Top 10 Everything Typepad Posts for 2020 Version 2

2020 has been a memorable year. Some great memories and some not so good memories. The good news is, like you, we blogged our way through it. While looking over our Google Analytics, we have to say, we shared some really great content. Here are our Top 10 Everything Typepad posts from 2020.

 

Featured Card Blog Post

At the beginning of 2020, we released a new magazine theme called Featured Cards. This new theme is a content-driven layout that focused on the ability to beautifully display text and photos in a way that was clean and organized.

 

image from everything.typepad.comWith PayPal you can easily accept payment from your readers. Learn how to add buttons to sell products or subscriptions to your blog. Turn your blog into a side hustle and pay them bills! 

 

Book ShopperDid you know we accept guest bloggers? We love to have our Typepad bloggers write about their experience and blogging knowledge. The Book Shopper wrote this great piece about how his blog is his own archive. 

 

image from everything.typepad.comGoogle allows you to create great photo albums to organize your memories. We have a way for you to share those albums with your readers too! Embed your album and show off your adventures. 

 

image from everything.typepad.comPinterest is a popular social media platform that can be a great tool for reaching new readers. Make sure your site is verified with Pinterest so they know the information is from a trusted source. 

 
image from everything.typepad.com
2020 was the year we rolled out a top request — having a store within your blog! We integrated Ecwid to make it easier to merge your blog and shop content for readers to access.
 
 
image from everything.typepad.com
We know, you don't want to think about cleaning right now; that's for Spring time! This last Spring we had a great list to help you start cleaning up your blog so it is ready for 2021! 
 
 
image from everything.typepad.com
Social media is a great place to interact with your readers. Make it easier for readers to find you on social media with buttons that share which services you're active on. We provide 3 different ways to add social media links to your blog. 
 
 
image from everything.typepad.com
We know it can be stressful when you visit your blog and it doesn't load. The most common mistake for a blog not loading is when your domain is missing a Forward to the non-www domain. In this post we showed you how to set a Forward so it's one less thing to worry about.
 
 
image from everything.typepad.com

By adding a small bit of CSS, you can add a message over your comment section. Let your readers know about your comment policy or rules for your blog's comment section. 

And there you have it! Our best Typepad posts! If you have Google Analytics you can find your most viewed pages and share with your readers. If you don't have Google Analytics, now is a great time to add it so you can do this for 2021!

 

 


Get what you need with our Cyber Monday Sale!

Cyber Monder Sale

Cyber Monday is traditionally about buying presents for friends and family. Get something for yourself too! Save money on your Typepad account and domain!  

Yearly And Monthly Discount

Save 25% when you prepay for one year!

Use discount code CYBERPADYEAR2020 and receive 25% off when you pay for one year. Valid until Sunday, Dec 6th, 2020.

Save 50% for 3 months when you pay monthly!

Use discount code CYBERPADMONTH2020 and receive 50% off your next 3 months. Valid until Sunday, Dec 6th, 2019.

*Discount cannot be used with any other discounts. Only available for Plus, Unlimited, or Premium Plans.

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Apply Your Discount Code

From your dashboard, click on the Account tab, then go to Billing Info. Click on Update Payment Method and put in your discount code. Scroll down and save changes. This will apply the discount to your next yearly or monthly bill.

Don't see the box to enter your discount code? Let us know! Create a Help Ticket (Help > New Ticket or email support@typepad.com) and let us know what discount to add.

Save Money On Your Domain!

We are offering an amazing discount on popular, top-level domains. Until December 31st, 2020, you'll pay what we pay for all .com, .net, .org, and .blog domains! You can enjoy this discount when purchasing a new domain or renewing a current domain.

Top-Level Domains

.com
$11.99 now $8.89

.net
$12.71 now $12.21

.org
$12.71 now $12.59

.blog 
$29.99 now $24.99

To purchase a domain, click on the Account tab, then Domain Mapping. Type in your domain then select a Top Level Domain from the drop-down. Click on Check Availability. You can purchase the domain if it's available. If not, try another version of the domain name.

Once the domain is purchased, you will need to apply it to the blog you want.

Already purchased your domain? Renew your domain and get this great deal. You can renew for up to 9 years to get the most out of this discount.

This pricing is only available until Saturday, December 31st 2020.

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