1 plus 1 makes 3: Why I use Typepad for business "blogging"

Why would any business use a blog?

 

So far I've come up with 7 key reasons, see here for the long version

1. You're in control - always (not your web designer or IT department)
2. Better Listings On Google (BLOG)
3. It works in real simple syndication with online directories (RSS)
4. Notify your prospects/clients of new content instantly (email marketing)
5. Interact with your website visitors (throught the comment box)
6. Combine static website and "blog" on one platform (fixed page as 'front page')
7. Become known as "The Expert" (build trust by publishing good content in abundance)

via blog.1plus1makes3.co.uk