Who are your best customers? - Everything Micro

11/04/2009

Who are your best customers?

If you're seeking word of mouth, you should know who your best customers are . . . by name.

via blogs.forrester.com

Nov 4, 2009 10:23:00 PM | Community, Reblog

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How do startups make customer service scale into awesomeness? In 1901 a Swedish immigrant to America called Johan Nordstrom founded the Nordstrom department store. In 1975, by now a national chain, a Nordstrom customer walked into one of their stores to return a set of tyres he’d bought. The salesperson gladly took back the set of car tyres and gave the customer a refund. Nothing weird about that, right? Except Nordstrom has never sold tyres. via eu.techcrunch.com

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