Everything Micro

the battle between traditional & interactive marketing

I had a good conversation yesterday about the shift from traditional marketing to an interactive market (and all the things involved in getting “traditional marketers” up to speed). I think the “deer-in-a-headlight” syndrome that companies face when establishing interactive marketing strategies can be mitiged with good goal setting and a complete measurement strategy.

via www.watchingwebsites.com

Three Instantly Effective Social Media Ideas - Conversation Starter - HarvardBusiness.org

If you've got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience.

But many organizations lack the time, budget or experience to start from scratch. That doesn't limit your social media options to a generic corporate news blog or a standard-issue Facebook page. Here are three great options for robust social media presences that let you manage cost and risk by building on existing tools and established best practices.

via blogs.harvardbusiness.org