We see optimizing websites for findability as a genuine distinct practice and a good thing. SEO is merely a tool. Specifically, SEO is a marketing tool. And the moral value of marketing flows from the mission and values of an organization (adjusted for ineptitude and greed on the part of individual participants conducting the marketing activities).
Also, SEO is not necessarily obvious. Everyone involved in design and development could be doing everything “right” in terms of their craft, and you might still be hiding your offering under a bushel. The set of things we consider to be “search engines” and the range of techniques that count as “optimization” change on a daily basis.
We happily join the chorus recommending that you make something awesome. But if your product is merely legitimate and useful, you probably won’t be social media linkbait without a lot of thought and work. (Apple products are awesome, right? And their marketing is at least as good.)
Tips and Tricks
11/13/2009
11/10/2009
TypePad Traffic Tip #4: Build Your Following
The new TypePad Dashboard is updated with your latest activity on TypePad. To encourage your readers to follow you, add the Follow Module to your sidebar. Then their Dashboards will update every time you post, comment or favorite.
11/09/2009
TypePad Traffic Tip #3. Invite Compliments with Favoriting
TypePad Traffic Tip #3. Invite Compliments with Favoriting
Two weeks ago, we added Favoriting to the all new TypePad because it's fun to recognize and recommend great posts. When someone "Favorites" your post, TypePad lets everyone in their network know to come check out your awesome-ness.
11/06/2009
1 plus 1 makes 3: Why I use Typepad for business "blogging"
Why would any business use a blog?
So far I've come up with 7 key reasons, see here for the long version
- You're in control - always (not your web designer or IT department)
- Better Listings On Google (BLOG)
- It works in real simple syndication with online directories (RSS)
- Notify your prospects/clients of new content instantly (email marketing)
- Interact with your website visitors (throught the comment box)
- Combine static website and "blog" on one platform (fixed page as 'front page')
- Become known as "The Expert" (build trust by publishing good content in abundance)
10 Small Business Social Media Marketing Tips
3. Company Blog
Although there’s more attention focused today on social networks than on company blogs, blogs continue to offer great value for small businesses.
more at mashable.com
11/04/2009
11/02/2009
the battle between traditional & interactive marketing
I had a good conversation yesterday about the shift from traditional marketing to an interactive market (and all the things involved in getting “traditional marketers” up to speed). I think the “deer-in-a-headlight” syndrome that companies face when establishing interactive marketing strategies can be mitiged with good goal setting and a complete measurement strategy.
The Typepad Team
The Typepad Team provides support and develops new features based on suggestions from the Typepad community. You can find tips in the Knowledge Base and in the Everything Typepad blog where the Team shares their knowledge for how to best use the platform.
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